Ram takes swipe at Ford with new electric truck ad

Apr 27, 2022

Ram rendered image of their all-electric 1500 BEV

Ram

Ram took a swipe at Ford's electric F-150 Lightning this week with a social media ad promoting their all-electric 1500 BEV pickup.

The memorable line "Time to steal some thunder" titles the Tweet which features a 15-second video showing a shadowy glimpse at the front of the truck which is due to roll out this fall.

Truck showdown videos are bound to follow but one can only imagine what a bumper-to-bumper truck pull will look like with electric pickups that offer instant monstrous torque. Millions of views to follow.

Ram also has plans to launch an all-electric ProMaster in 2023 and a 1500 electric with a range-extending engine in 2024. Scroll down to see a snapshot of the tweet and click on the link directly below to watch the industry's latest truck rivalry ad.

Time to steal some thunder. 😎
Unleashing Fall 2022. https://t.co/epaaYdKHj9 pic.twitter.com/m4wB9AjYBp
— Ram Trucks (@RamTrucks) April 25, 2022

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Hydrogen Fuel Cell & BEV Survey

The following survey was sent as a link in an email cover message in February 2023 to the newsletter lists for Overdrive and CCJ. After approximately two weeks, a total of 176 owner-operators under their own authority, 113 owner-operators leased or assigned to a carrier and 82 fleet executives and 36 fleet employees from fleets with 10 or more power units had completed and submitted the questionnaire for a total of 407 qualified responses. Cross-tabulations based on respondent type are provided for each question when applicable.

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