Harbinger has 4,000 binding vehicle pre-orders worth over $400 million

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Harbinger electric truck display parked
Harbinger's $400 million, 4,000-vehicle deal includes many notable customers, including Bimbo Bakeries USA, THOR Industries, and Mail Management Services.

Southern California-based electric truck manufacturer Harbinger has confirmed at this year’s ACT Expo in Las Vegas that it has received 4,000 binding vehicle pre-orders from a variety of customers that’s valued at more than $400 million. The pre-orders are for its medium-duty electric vehicles.

The company further revealed it closed additional $13 million in Series A funding in the final business quarter of 2023 from venture and strategic investors such as Coca-Cola System Sustainability Fund. Harbinger already raised $60 million in Series A funds. 

“We are laser focused on the medium-duty vehicle segment, where there is a huge variety of vehicles built on chassis like ours including walk-in vans, box trucks, recreational vehicles, delivery vans, school buses, emergency and disaster response vehicles and more,” said CEO John Harris. “Today, most manufacturers are adapting gasoline or diesel vehicles to electrification, rather than building a ground-up electric platform. This compromised approach leads to concerns with vehicle safety and durability as well as higher production costs, which is why we chose to start fresh with a clean sheet design.”

Harbinger confirmed it has received pre-orders from a variety of customers, including Bimbo Bakeries USA, and THOR Industries. 

Commercial vehicle dealers have also secured orders for two of Freightliner’s largest dealers, including Doggett Equipment Services Group, Campbell Supply, and GATR Truck Center.

A majority of the 4,000-unit order includes walk-in vans, emergency vehicles, cutaway cabs. The electric chassis can be had in 158-, 178-, and 208-inches, and GVWR ratings from class 4 through 6. 

Among its many goals, the EV truck manufacturer says it intends “to build a holistic network to support the launch of its electric medium-duty trucks, including a nationwide network of service providers, charging and infrastructure development partners, and premier dealers.” Harbinger’s growing dealer network currently serves 78% of the populations of the U.S. and Canada. 

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“Demand outstrips supply for the entire medium-duty category as we have a multi-year backlog for electric, diesel and gasoline vehicles,” said Scott Campbell, Owner, Campbell Supply. “Electric vehicles have a big place in the market and that segment is only going to continue to grow. Harbinger’s electric trucks are a true industry changer.” 

Harbinger’s management and technical team comes from major industry players, such as Tesla, Rivian, Ford, Toyota, Honda, Volvo Trucks, and Mack Trucks. Its proprietary electric platform, known as an electric vehicle stripped chassis, features major systems including the powertrain, high voltage battery system, steering, and brakes. The platform boasts a vertically integrated approach, which Harbingers says helps to lower costs while still providing safety and high performance. Harbinger, it should be pointed out, is the only EV truck company that builds its own motors and battery packs. 

Vehicle production and delivery are slated to begin at the end of the year.

Jay Traugott has covered the automotive and transportation sector for over a decade and now serves as Senior Editor for Clean Trucking. He holds a drifting license and has driven on some of the world's best race tracks, including the Nurburgring and Spa. He lives near Boulder, Colorado, and spends his free time snowboarding, climbing, and hiking. He can be reached at [email protected].

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The following survey was sent as a link in an email cover message in February 2023 to the newsletter lists for Overdrive and CCJ. After approximately two weeks, a total of 176 owner-operators under their own authority, 113 owner-operators leased or assigned to a carrier and 82 fleet executives and 36 fleet employees from fleets with 10 or more power units had completed and submitted the questionnaire for a total of 407 qualified responses. Cross-tabulations based on respondent type are provided for each question when applicable.
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