Electric Ford F-150 Lightning gets another price hike

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Updated Apr 6, 2023
2023 Ford F-150 Lightning under production at Ford's Rouge Electric Vehicle Center
2023 Ford F-150 Lightning under production at Ford's Rouge Electric Vehicle Center
Ford

It’s a tough way to make a re-entrance.

First came the production stop on the electric F-150 Lightning in mid-February following a battery fire. Next came a battery recall. And then while Ford was putting their first full-size electric truck back into production following a roughly three week hiatus, news broke about a higher starting price.

MSRP for Lightning now starts at $61,869 (including $1,895 destination charges), or roughly 50% higher than when the truck was first introduced last April. The entry level Lightning comes standard with a 98kWh battery pack that’s advertised with 240 miles of range.

Similar to the last two price hikes, Ford told Car and Driver that the most recent uptick was owed to "current material costs, market factors, and supply chain constraints." 

[Related: Charging rules the day with the F-150 Lightning]

Despite the ongoing price increases, customers are apparently lining up for Lightning. Ford states on its website that “Due to high demand, the current model year is no longer available for retail order. Contact your dealer for more information.”

A search here in Panama City, Fla. showed the nearest Lightning for sale 55 miles away in Marianna. A used Lightning Lariat SuperCrew at a Ram dealership there is selling for $76,995 according to edmunds.com.

The vehicle shopping site shows more used Lightnings for sale across the U.S. than brand new ones. On Wednesday, April 5, there were 69 new 2022 Lightnings versus 492 used models for sale. For model year 2023, 346 new Lightnings were posted for purchase versus 105 used 2023 Lightnings.

A used 2023 Lightning Platinum SuperCrew at Atlanta Autos topped the price list at $123,999. The lowest priced Lightning, a new Pro SuperCrew, was listed for $54,864 at All American Ford in Old Bridge, NJ. 

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The following survey was sent as a link in an email cover message in February 2023 to the newsletter lists for Overdrive and CCJ. After approximately two weeks, a total of 176 owner-operators under their own authority, 113 owner-operators leased or assigned to a carrier and 82 fleet executives and 36 fleet employees from fleets with 10 or more power units had completed and submitted the questionnaire for a total of 407 qualified responses. Cross-tabulations based on respondent type are provided for each question when applicable.
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