It's an exciting time at Tel Aviv-based REE Automotive (REE). The vehicle technology company has just announced that it has selected Roush Industries to assemble its all-new P7 lineup of vehicles at its Detroit, Michigan assembly plant. REE reiterates that it will continue to build its REEcorner technology at its UK Coventry Integration Center.
“We chose to work with Roush because of their proven capabilities and expertise in the commercial EV market, their capacity to scale production, and their understanding of our unique business model, which is to build our vehicles to order, not for inventory,” said Josh Tech, COO of REE. “We want to get our trucks in the hands of our customers as soon as possible, while not sacrificing on quality, making sure our customers can count on us as they build their electric commercial fleets. By partnering with Roush, we can concentrate on our core technology and production of the REEcorners while optimizing production costs and reducing go to market times benefiting from their nearly 40-year track record of engineering and manufacturing spans from NASCAR, to lunar terrain vehicles, to the most innovative EVs.”
[Related: REE Automotive PC-7 chassis cab now available in all 50 states]
Roush will be responsible for handling all aspects of final assembly according to REE's requirements. Annual output is projected to be at 5,000 vehicles. Motherson, a major global auto parts supplier that already has a strategic agreement with REE, has been tasked with managing the global supply chain and logistics to keep costs in line.
What sets the REE P7 lineup apart from competitors is its x-by-wire technology (REEcorner) that packages major vehicle components into the area between the chassis and the wheel, enabling a fully flat electric chassis end-to-end with up to 35 percent more interior volume for passengers, cargo, and batteries.
REE further adds that electrified vehicles riding on the P7 chassis have the "industry's lowest step-in height, are autonomous ready, and can be powered by batteries or fuel cells."
P7 production is due to begin in Q4 of this year and customer production slots are already being secured.
