Tel Aviv-based REE Automotive (REE) continues to make waves in the battery-electric, medium-duty commercial truck space with its software-defined modular platform with the announcement it's the recipient of Frost & Sullivan's 2025 Company of the Year award in the North American Electric Medium-Duty Vehicle Platform Industry category.
REE's Class 4 battery-electric chassis cab, called the P7, runs on a fully drive-by-wire proprietary system called REEcorner that packages major vehicle components into the area between the chassis and wheel to enable a fully flat electric chassis end-to-end. As a result, there's upwards of 35% more interior volume for passengers, cargo, and, of course, the batteries.
“We are honored to receive Frost & Sullivan’s prestigious award, which reinforces our position as a leader in the automotive technology market,” said Daniel Barel, CEO and co-founder of REE. “This recognition validates our clear vision and technology evolution, as well as our ability to deliver industry-leading solutions that directly address today’s pressing challenges. By doing what we do best - staying focused on our proprietary technology and bringing scalable, software-defined vehicles to market - we are empowering OEMs and fleet operators with the solution they need in this rapidly evolving landscape.”
The company adds that electrified vehicles riding on the P7 chassis have the industry's lowest step-in height, are autonomous ready, and can be powered by batteries or fuel cells.
Last September, REE announced it had selected Roush Industries to assemble the P7 lineup at its Detroit, Michigan assembly plant. The P7 is now available for purchase in all 50 states. Annual output is projected to be at 5,000 vehicles. Production is currently underway.
[Related: REE Automotive PC-7 chassis cab now available in all 50 states]
“A major advantage REE Automotive’s customers have is that these platforms are made future-ready with REE’s Unified Architecture (RUA) merging its hardware features and software applications into one seamless operating system," added Marshall Martin, program manager of commercial mobility for Frost & Sullivan.
This award recognizes market participation that exemplifies "visionary innovation, market-leading performance and unmatched customer care." Frost & Sullivan does its own internal business analyses and research to identify best practices. REE, nor any other company, is involved.
REE also recently signed a MOU with an unnamed global technology company with the intent to produce autonomous-driving vehicles based on the P7 platform by 2027.
[Related: REE Automotive signs development deal for P7-based autonomous vehicles]
